Fashion Rebels
Location: Moscow, Russia
Area: 90 sq. m
Year: 2024
Creators: Daria Kirpichnikova, Anastasia Kolchina
The project is unusual in that we started communicating with the client before choosing the object - we immersed ourselves in the brand platform, brand values and audience, made the interior and visualizations, and only after that we "landed" the object on the site in the Oceania shopping center. The second floor gallery is just a collection of modern Russian brands, and it was important for Fashion Rebels, a brand focused on intellectual and cosmopolitan women, to create the right impression of itself at once - a juicy palette and rounded details were chosen.
3D VISUALIZATION
Sinitsa's architects were inspired by the story of the brand's "ideal client" - an educated girl who travels the world and is interested in art - as well as by the intriguing Italians Dimore Studio. Lighting, colors were understood immediately based on the task, and a variety of details Sinitsa's team "grew" in the process of work.
THE PROCESS
"Our main task was to create a unique image of the brand, through unexpected moves like a column with a ball and rounded details made of metal. For example, one rail is made in the form of a screen - it's as if it sets the starting point for the storytelling. The architects worked with a small space, placing in it "events" from details in such a way that in the main points where the eye gets there is something that can be looked at and seen from different angles". - says Anastasia Kolchina, co-founder of Sinitsa bureau.
"We were very lucky with the furniture contractors - the jewelry and costume jewelry cabinets are made at an incredible level of quality, despite the fact that they are finished with glass on the outside and have a rounded shape. Racks behind the cash register in realization turned out to be much better than they were in the model, as well as all metal products - rails and mirrors with "inflated" frame. We designed the supports under the rails from inexpensive natural stone, but we had to replace it with more familiar painted MDF," says Daria Kirpichnikova, co-founder of the Sinitsa.
The walls are finished with decorative plaster, the pattern of which we came to the site several times to choose according to its size and character. On the floor - porcelain stoneware of Russian production, in the fitting rooms it was cut and laid with a spacing to create a "carpet" (inspired by the works of Carlo Scarpa) but we are not very satisfied with the implementation, all the same for such solutions need more construction time.
Photo: Dmitry Suvorov
